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The TruMatte Finish - No Compromises

Video Transcript: " TruMatte is the ultimate natural look under all conditions with no compromise on performance. There are really two main points that stand out. First is the look. In general, vinyl finishes tend to look like, well, vinyl. The surface can appear shiny at certain angles, even those marketed as matte. TruMatte gets rid of that vinyl shine and allows for realism that's really unmatched in this category, no matter the angle or lighting. The second is how that look holds up to major wear and tear. Often, we see finishes becoming slightly shinier after several years of use, sometimes ending up with shiny patches in areas with more intense traffic, even within the same room, but not TruMatte. Instead of the uneven granular type surface standard finishes have, which get flattened after intense wear, TruMatte has a wave structure nature, deflecting light consistently and allowing for a result indistinguishable from real hardwood floors. This makes TruMatte ideal for intense environments and large installations, of course, without compromising on scratches, stain, or traffic resistance. In fact, it outperforms. With TruMatte, you get the perfect blend of aesthetic appeal and durability, ensuring your floors remain beautiful and resilient for years to come. "

The TruMatte Finish

Our new state of the art TruMatte finish provides the ultimate natural look, under all conditions, with no compromise on performance. TruMatte finish is designed to reduce light reflection under any angle, creating an ultra-matte finish that remains consistent even after heavy wear and tear. Compared to a standard vinyl finish, TruMatte provides significantly improved stain and scratch resistance, and there is no batch-to-batch gloss variation.

Builder Program

Richmond Builder Program delivers what builders need most- quality products, competitive pricing, and dependable supply. This value-driven program is curated specifically to help you stay on budget and on schedule without compromising on style.

UL GREENGUARD GOLD

GREENGUARD GOLD Certification is the GREENGUARD Environmental Institute's most stringent testing requirement for flooring emissions of formaldehyde, aldehydes, phenols, and other VOCs (Volatile Organic Compounds). GREENGUARD GOLD Certification demonstrates continued commitment to indoor environmental health quality for families, children, and pets.

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